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Battle of the Brands

at FHS Saudi Arabia 2024

Participants at FHS Saudi Arabia will have the opportunity to present their hotel brands to the Saudi market through the 'Battle of the Brands', which serves as a platform for innovative and sustainable hotel concepts.

Our research indicates that Saudi owners and developers are seeking fresh brand concepts to complement existing brands that have already entered the market. Consequently, we are using FHS as a platform to showcase new brands that have yet to launch in the exciting hospitality landscape of Saudi Arabia.

If you have that new and dynamic brand and you reach our final 10, you will be given a dedicated 3-minute slot during the conference to pitch your brand to our esteemed panel of judges – and to the FHS delegates.

Applications for the Battle of the Brands will open soon

Session Details


10 shortlisted concepts will be given the chance to pitch their brand from the stage of FHS in Riyadh to a panel of judges and attending delegates. The 3-minute pitch will be followed by a 2-min Q&A session.

  • Your brand must be new to Saudi Arabia
  • You must be a registered attendee of FHS Saudi Arabia, either as a delegate or a sponsor
  • Shortlisting by judges will be based on originality of concept & vision, sustainability practices, demonstratable business case

Note: Shortlisting is at the discretion of the session judges and organising team.

Battle of the Brands 2023 Judges