In this episode of the FHS Podcast, Riyan Itani, Director and Founder of Global Branded Residences, discusses the evolution and current state of the branded residences market. He shares insights on the growth of standalone developments, the challenges faced in European markets, and the motivations of different types of buyers. The conversation also touches on the role of non-hospitality brands, emerging trends, and the importance of food and beverage offerings in residential developments. Riyan emphasizes the long-term potential of the market and the increasing demand for branded residences globally.