In this episode of the FHS Podcast, Maud Bailly, CEO of Sofitel, MGallery and Emblems at Accor, shares how luxury hospitality must evolve from being extractive to genuinely regenerative. Speaking to Jonathan Worsley at FHS Saudi Arabia 2025, she unpacks Accor’s shift toward sustainable luxury, covering eco-certified hotels, AI-driven food waste solutions, and deep engagement with local communities. Maud also reveals the group’s strategic expansion in the Kingdom, including the largest Sofitel convention centre in the world, and passionately advocates for gender equity, noting that over 40% of her executive team are women. With insights on evolving guest expectations, regional growth, and value-driven leadership, this is a must-listen for anyone shaping the future of hospitality.