Press room
Jabal Omar Brings Makkah’s Hospitality Momentum to FHS Saudi Arabia 2026
Makkah, Saudi Arabia – [22 June] – Jabal Omar Development Company, one of the leading real estate and hospitality developers in Makkah, will participate as a Strategic Sponsor of Future Hospitality Summit Saudi Arabia 2026, taking place from 22–24 June 2026 at Mandarin Oriental Al Faisaliah, Riyadh.
The participation reflects Jabal Omar’s role in supporting Makkah’s hospitality growth and Saudi Arabia’s wider tourism ambitions under Vision 2030. Located next to Al-Masjid Al-Haram, Jabal Omar Destination brings together hotels, retail, pedestrian connectivity, mobility services, and visitor experiences in one integrated and developed destination serving pilgrims, Umrah performers, and visitors from around the world.
As Saudi Arabia continues to grow its tourism and hospitality sectors, Makkah remains central to the national opportunity. Through its location, scale, hotel partnerships, and integrated destination model, Jabal Omar aims to support higher service standards, stronger operating performance, and a more connected visitor experience in one of the most visited religious destinations in the world.
At FHS Saudi Arabia 2026, Jabal Omar will highlight Makkah’s growing position as a global hospitality market and a core investment destination within the Kingdom. The company’s operating portfolio includes more than 6,600 hotel rooms, nine luxury and upper upscale hotels managed by 6 reputable international operators, over 80,000 sqm of retail space, and connected access routes that support smoother movement to Al-Masjid Al-Haram.
The company will also showcase its hospitality expansion plans, including the completion of Phase 4 in the year 2026, which will have the biggest Sofitel in the world with 1140 keys and thus strengthening Makkah’s accommodation offering across Hajj, Umrah, Ramadan, and year-round visitation.
“Makkah holds a position unlike any other city in global hospitality. Our role at Jabal Omar is to serve that position through integrated development, stronger hotel capacity, better visitor movement, and a guest experience that reflects the value of the destination. Our participation as Strategic Sponsor of FHS Saudi Arabia 2026 gives us the right platform to engage with investors, operators, and industry leaders as we continue to support the growth of Makkah’s hospitality sector,” said Eng. Saleh Alhabdan, Chief Executive Officer of Jabal Omar Development Company.
Jabal Omar’s presence at FHS Saudi Arabia will focus on the future of Makkah hospitality, including hotel operations, destination management, mixed-use development, branded hospitality assets, retail integration, and investment opportunities linked to the city’s long-term growth.
Samer Sabra, Chief Hospitality Officer of Jabal Omar Development Company, will also join the FHS Saudi Arabia 2026 program, contributing Jabal Omar’s perspective on hospitality development, asset performance, and the future of branded residences in the realm of the foreign ownership law within the Makkah market.
FHS Saudi Arabia brings together Saudi and international owners, developers, operators, brands, and investors to accelerate partnerships and capital flows in hospitality. The 2026 edition is held under the theme “Where Opportunity Meets Capital.”
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