Profile

Miriam Palà

Guest Experience Director
King Salman International Airport

Miriam Palà is a human‑centred strategic leader focused on creating emotional value through culture, leadership, and experience. With a background in hospitality, she brings a people‑first mindset to complex environments, designing experiences that emotionally resonate, strengthen brand value, and build long‑term loyalty. As Guest Experience Director at King Salman International Airport in Riyadh, her work positions experience and emotional value as a core differentiator across the airport journey, translating them into a strategic asset that drives organizational performance, reinforces brand strength, and contributes to sustainable financial success.