Profile

Fuad Essam Al Filali

Group CEO
Serb Holding Group

Mr. Fuad Essam Al Filali is a seasoned hospitality and investment executive with more than 20 years of leadership experience across the Middle East. As Group CEO of Serb Holding Group, he leads strategic initiatives focused on sustainable growth, operational excellence, and long-term value creation across the hospitality sector. Throughout his career, Mr. Fuad has held senior leadership positions within both private-sector and government-linked organisations, where he has successfully led business transformation programs, operational restructuring efforts, and large-scale expansion projects. His expertise spans hospitality management, investment strategy, corporate governance, and organisational development. Recognised for his results-driven leadership and strategic vision, Mr. Fuad has played a key role in enhancing business performance, driving innovation, and building high-performing teams. His deep understanding of the regional hospitality landscape, combined with extensive executive experience, has positioned him as a respected leader in the industry and a trusted voice on growth, investment, and operational excellence.