Profile

Romain Lachevre

Director KSA
Quo

Romain Lachevre is KSA Director at QUO, a strategic branding agency specialising in hospitality, tourism, destinations, and real estate. With over a decade of experience across Asia, Europe, and the Middle East, Romain helps developers, operators, and leadership teams turn complex hospitality ambitions into clear, compelling brand platforms and guest experiences. His work sits at the intersection of brand strategy, experience design, storytelling, and commercially-minded execution. At QUO, Romain leads multi-disciplinary teams across strategy, design, and content, with a particular focus on hospitality-led developments, destination brands, and branded residential projects. He brings a structured, pragmatic view to how brands can create value beyond the hotel room, especially in mixed-use environments where lifestyle, ownership, community, and long-term desirability all need to work together. Before joining QUO, Romain held senior roles at Design Bridge and Partners, Leo Burnett, Sopexa, and W Conran Design. He has worked with leading hospitality and lifestyle brands including Pullman, Sofitel, MGallery, Shangri-La, and other global groups across the region. Originally from France, Romain holds a master’s degree in Marketing and Strategy from Université Paris-Dauphine and has been based in Singapore and Bangkok since 2015.