Profile

Hatim Bawazir

Head of Visitor Experience, Event and Festival Deputyship
Ministry of Culture

Dynamic and strategic executive with 15+ years of proven leadership in customer and visitor experience, digital transformation, and marketing communications across public and private sectors. Renowned for establishing Saudi Arabia’s first Visitor Experience Department under the Ministry of Culture in the Events and Festival Sector, pioneering national CX metrics, and leading innovative projects like the Cultural Metaverse and Gen Z cultural engagement study. Skilled in designing and executing large-scale community engagement programs, leveraging technology such as real-time feedback systems, sentiment analysis platforms, and digital ecosystems to enhance visitor satisfaction, operational efficiency and cultural enrichment.