With 14 years of experience in hospitality and tourism, Haifaa has been part of major global brand openings, acquisitions, and operations for world-renowned hotels.

She has transformed underperforming assets, elevated guest experiences, and led advisory projects across global destinations, setting benchmarks in luxury and operational excellence. At the Public Investment Fund, she played a strategic role in multi-billion-dollar tourism destination developments and forged high-impact partnerships advancing Saudi Arabia’s Vision 2030.

Education: a Master’s in International Hotel Management from Les Roches, with executive education from Harvard, Wharton, Cornell, and EHL, and is PMP certified