BAAN Holding, formerly Al Hokair Group, is redefining hospitality and entertainment in Saudi Arabia with 23 hotels, 78 entertainment brands, and a rapidly growing catering business. With Vision 2030 driving tourism growth, the company is expanding beyond traditional hospitality, entering new sectors to counter seasonality and boost long-term sustainability. Fahad Alubailan discusses the rebranding strategy, the company’s focus on build, innovate, and grow, and investment opportunities for international players in Saudi Arabia’s booming tourism landscape.

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Hospitality design is more than aesthetics—it's about crafting seamless, memorable experiences. In this episode of the FHS Podcast, Johannes Torpe explores how authenticity, sensory design, and cultural integration are shaping the future of hospitality. From sustainable building materials to the evolving expectations of younger travelers, he shares insights on how destinations like Saudi Arabia can balance tradition, innovation, and sustainability to create truly immersive experiences.

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Nikolina Angelkova, former Minister of Tourism of Bulgaria and advisor to the Saudi Ministry of Investment, shares how strategic planning and stakeholder collaboration can fuel a sustainable tourism economy. She discusses Bulgaria’s tourism boom, Saudi Arabia’s Vision 2030, and global best practices for investment-driven growth.

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The Future Hospitality Summit Saudi Arabia, taking place in Riyadh, 11-13 May, will host the region’s first NextGen Investment Forum to address the challenges – and opportunities – surrounding education, training and talent retention in KSA’s growing hospitality sectors

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Advisory Board members offered a treasure trove of insights, recommendations, and strategic ideas aimed at shaping the upcoming event into an industry-defining gathering.

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FHS World is set to return to Madinat Jumeirah in Dubai from 27-29 October 2025 for landmark edition.

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Advisory Board members offered a treasure trove of insights, recommendations, and strategic ideas aimed at shaping the upcoming event into an industry-defining gathering.

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The recent Advisory Board meeting for the Future Hospitality Summit - FHS World 2025 offered a treasure trove of insights, recommendations, and strategic ideas aimed at shaping the upcoming event into an industry-defining gathering.

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In today's business landscape, sustainability has emerged as a pivotal factor influencing financial performance, whether it is at the design and construction process, during the in-use phase or the valuation and acquisition process. In this article, we explore the intricate relationship between sustainability and valuation creation.

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The healthcare industry is undergoing a significant transformation, driven by factors such as rising healthcare costs, an ageing population, and technological advancements. These changes are creating new opportunities for hospitality operators to enter the healthcare market and diversify their revenue streams.

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New Kearney report reveals tourists increasingly seek destinations that blend urban accessibility with leisure. Ecotourism and wellness travel are quickly gaining popularity with global travelers

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FHS is pleased to launch a new publication by Chris Graham, author of Branded Residences: An Overview, the #1 series of reports on the sector. Branded Residences: A Compendium is the industry’s first report that examines brand diversity in the sector.

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