Chris, the former Commercial Director for the Soho House Group, is the founder of White Rabbit Projects which was founded in 2016. The hospitality incubator’s unique development platform identifies and incubates early-stage hospitality brands, helping them to scale successfully while ensuring quality and guest experience is forefront to the journey. Their partners are empowered to develop by drawing on the diverse experience of the White Rabbit team – providing a full suite of best in class creative and business services, spanning operations, culinary, marketing, finance and design.

Since its creation, White Rabbit Projects has opened 52 sites including Island Poké, Kricket and Lina Stores and multiple hotels; in the UK, France and Japan. White Rabbit Projects in-house bespoke hospitality creative business, White Rabbit Studio, designs, develops and operates bespoke hospitality concepts for landlords and hoteliers.