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Startup Den at FHS 2023

The Bench is passionate about helping entrepreneurs position their startups for success.

If you are a startup in the hospitality industry, participating in the Startup Den at Future Hospitality Summit can accelerate your growth with:

  • The opportunity for shortlisted participants to present their business concepts to the industry's top intelligence and esteemed judges.
  • An exclusive feature with Hospitality News Middle East.
  • The possibility of winning prizes which may include incubation, mentorship, or funding.
  • If you are selected as one of the 11 finalists you will be provided with a complimentary ticket to attend the Future Hospitality Summit 2024.

Applications for Startup Den have now closed.


Monday 25 September | 14:30-16:00

The 11 finalists will be given 5 minutes each to present their concept, business model and supporting numbers on stage. The judges will then take the next 2 minutes to ask questions about their business concept.

Should you be interested in taking an exhibition stand, we have a discounted rate for startups. Please contact Matthew Weihs at matthew.weihs@thebench.com.

Applications for 2023 have now closed.


  • The top 3 winners will get access to an online 5-hour mini-incubation program covering team, product-market fit, GTM & scaling revenue, fundraising, and US expansion. This program will be organised by Techne Infiniti Ventures.
  • The top 3 winners will get access to 3 virtual mentorship sessions on a topic of their choice such as valuations, fundraising etc. with the investment team of Plus VC.
  • The winner will be placed on Plug & Play's top 50 list for their Batch 17 Travel Accelerator Program. This would help startups get visibility across Plug & Play's corporate partners and they may also be selected into the batch.

Startup Den Judges

Startup Den Finalists