Projects & Country Pavilions

Albania, an emerging star in European tourism, is making waves with its dramatic landscapes, Adriatic and Ionian coastlines, and vibrant heritage sites. The country welcomed a record surge of international visitors in recent years, fueled by its pristine beaches, UNESCO-listed cities like Berat and Gjirokastër, and breathtaking vistas from the Albanian Alps to the Riviera.

Albania’s hospitality sector is rapidly developing, featuring innovative projects and a warm, welcoming culture - offering travelers authentic experiences and unique investment opportunities. At FHS World 2025, the Albania Pavilion, presented by the Territorial Development Agency, will introduce delegates to the country’s ambitious hospitality initiatives and promote Albania’s vision as a rising destination for both leisure and business tourism.

Cyprus is experiencing a record-breaking tourism surge in 2025, welcoming over 2.4 million visitors in the first seven months alone - a 10.4% increase compared to 2024. The island’s breathtaking beaches, rich cultural heritage, and thriving hospitality sector continue to attract travelers from key markets such as the UK, Poland, Israel, and Germany. This robust growth is driving innovative hospitality projects and expanding investment opportunities across the island.

At FHS World 2025, the Cyprus Pavilion, presented by Invest Cyprus, will spotlight the country’s dynamic tourism landscape and future developments, inviting delegates to explore Cyprus’ rise as a premier Mediterranean destination with exciting prospects for sustainable and luxury hospitality.

Presented by:

Greece continues to strengthen its position as one of the world’s top tourism destinations, with over 40 million visitors welcomed in 2024 and tourism revenues reaching €21.6 billion. In 2025, Greece is seeing sustained growth driven by increased demand for luxury, cultural, and immersive travel experiences from key markets including Germany, the UK, and the US. Investments in infrastructure, expanding airline capacity, and diversification into year-round tourism are shaping a promising future for the Greek hospitality sector.

At FHS World 2025, the Greece Pavilion, presented by Enterprise Greece, will showcase the nation’s vibrant tourism industry, innovative projects, and investment opportunities, inviting delegates to explore Greece’s unique blend of natural beauty, history, and modern hospitality excellence.

Presented by:

Italy, the world’s 5th most visited country and Europe’s most trending destination, is a premier hub for hospitality investment. At FHS World 2025, the Italy Pavilion, sponsored by Italia Hospitality, will present a curated portfolio of opportunities, including luxury resorts in iconic and emerging destinations, thermal and longevity projects driving wellbeing tourism, and investment opportunities within the National Tourism Fund.

• Branded residences concepts of the future presented through the vision of an iconic Italian design firm
• Italy’s hospitality landscape blends culture, innovation, and design excellence, creating long-term value for visionary investors.

In addition, Blastness will host a dedicated area to showcase cutting-edge technology solutions for the hospitality industry, reinforcing Italy’s leadership in innovation and digital transformation.

The Maldives, a stunning island nation renowned for its breathtaking landscapes and vibrant culture, has been experiencing a remarkable influx of international visitors since 2010. In 2024 alone, the country welcomed over 1.6 million visitors, marking a 13.9% year-on-year growth.

Maldives will present its country pavilion at FHS World 2025, showcasing an array of innovative hospitality projects to the attending delegates. This pavilion highlighted the nation's commitment to excellence in hospitality, sustainable tourism, and its ongoing efforts to enhance the visitor experience, solidifying the Maldives' status as a premier global travel destination.

Presented by:

The Philippines, an archipelago of over 7,000 islands, is fast emerging as one of Asia's most exciting tourism and hospitality markets. With its breathtaking natural landscapes, vibrant culture, and rapidly expanding infrastructure, the country is attracting growing interest from global investors, developers, and travellers alike.

At FHS World 2025, the Philippines Pavilion, presented by the Tourism Promotions Board Philippines and key industry stakeholders, will spotlight the nation's strategic push to elevate its hospitality and tourism offerings. From luxury resorts to sustainable developments, the pavilion will showcase upcoming projects and investment opportunities that highlight the Philippines' commitment to becoming a premier destination in the region.

Presented by: