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At FHS Saudi Arabia 2026, Suita spoke with Wytze Van den Berg, Vice President EMEA, BWH Hotels, about what makes the Kingdom’s hospitality market so distinctive. He highlighted the impact of Vision 2030, the clear structure and support from the government, the rapid development of infrastructure, and the strong interest from investors and developers looking to build and fund hospitality projects across the Kingdom. Compared to other growth markets in Africa and Asia, Saudi Arabia’s combination of ambition, planning, and industry support is creating a uniquely powerful environment for hotel development.
Saudi Arabia’s hospitality market is moving into a new phase. In this interview with Daria, Dr. Sarah Gasim, Senior VP - Head of Hotels, KSA, JLL, shares how the market is shifting from standalone asset development towards more experience-led, product-focused hospitality concepts. She also highlights the changing investment landscape, with new funding structures, capital market participation, FDIs, joint ventures, PPPs, and alternative operating models reshaping how hospitality projects are being funded, developed, and delivered across the Kingdom. As Saudi Arabia’s hospitality sector continues to mature, the opportunity is no longer just about building more rooms. It is about creating differentiated products, stronger partnerships, and long-term value.
Michael Aldridge, Founder and CEO of KOFISI at FHS Saudi Arabia 2026, shares that the difference between a traditional office and a truly exceptional workspace comes down to hospitality. KOFISI approaches the workplace as a hospitality brand, using service, experience, and thoughtful design to create a better workday for its members. As Michael explains, service may keep the lights on, but hospitality helps shine a light on people’s ideas. It is this thinking that sits behind KOFISI’s pioneering concept of the “hotelified workspace”.
David Keen, CEO and Founder of QUO Global, discusses how the hospitality industry is evolving at a rapid pace, with the Middle East leading this transformation.
In this interview at FHS World, Govind Mundra, Head of Development – Middle East & Africa at Wyndham Hotels & Resorts, shared insights into the group’s approach to branded residences across the region. The discussion explored how Wyndham leverages its global scale to build a distinct identity in the branded residences space, common misconceptions developers face when entering the sector, and where the strongest pipeline opportunities are emerging in MEA.