Tom Wood has over 25 years executive experience working with some of the most creative and technologically innovative brands, and has spent the last 5 years at the helm of the pioneering CGI (computer generated imagery) visualization studio 'The Boundary'.Tom has become an influential advocate for the use of CGI, Virtual Reality, Digital Twin and Metaverse technologies across multiple sectors to drive shareholder value beyond the narrow confines of architectural design visualization, and has recently overseen the creation of global brand campaign content for the likes of Mercedes Benz and Conde Nast.Tom’s expertise around the commercial application of creative technology within the Hospitality sector is grounded in a passion for technology which drives efficiency and revenues for investors, developers and marketers, and he is leading the conversation around how virtual digital twins and metaverse experiences can be adopted within the commercial real estate and hospitality sectors.