27-29 OCT 2025
Madinat Jumeirah, Dubai
2025 Agenda
Programme is subject to change.
Monday 27 October
Registration & Networking
AI in Action:
Practical Tools for Hospitality Leaders
A deep dive into AI tools, applications, and disruption – a Practical Learning Experience for Executives
Empowering Connections:
Networking Session
Official Opening
Keynote:
Hospitality in a Changing World
The Power of Founder-Built Brands:
Why Authenticity Wins Hearts and Loyalty
Lights, Camera, Hospitality:
The Impact of the Film Industry on Tourism and Hospitality
FHS Awards
Welcome Luncheon
Start-Up Den
HAMA GLOBAL Presidents Panel Forum
Where to Invest for Maximum ROI:
Identifying Lucrative Opportunities in Dynamic Markets
Leading With Empathy in the Age of AI
The Ethics of AI:
Ensuring Responsible Innovation
China’s Expanding Influence in Global Hospitality:
Where Are the Key Markets
Data-Driven Decision Making:
Turning Insights Into Action for Business Growth
Incredible India:
Unlocking Investment Potential in the Land of Diversity
Smart Hotels & the Future of Guest Experience:
Leveraging Technology for Ultimate Personalization
Owners Forum:
The Power Struggle – Owners vs. Operators (Invitation-Only)
Country Pavilion Showcase
Africa & Turkey as Emerging Investment Destinations:
Success Stories and Challenges
Case Study 1:
“Affordable AI-Driven Customer Experience Enhancement“
Case Study 2:
“Cultivating a People-Centric Organisational Culture”
Sustainable Hospitality Challenge
Country Pavilion Showcase
Speed Networking
FHS Welcome Reception
Tuesday 28 October
Speed Networking
Welcome Back
The impact of Geopolitics and your Business Outlook
CEO Roundtable – Envisioning Hospitality in 2050:
Trends, Innovations, and the Future Landscape
What Are the Numbers Telling Us? A Look at Hotel Performance From a Global Perspective
The New Investment Playbook – Where Is the Smart Money Going?
Risk or Rhetoric:
Navigating Climate Risk, Regulation, and Reality in 2025
The Role of Institutional Investors in Hospitality – Debt, Equity, and Alternative Financing
Exploring the Land of Legends:
Unveiling Myths, Stories, and Cultural Heritage
TenX Leadership Talk
Networking Luncheon
Country Pavilion Showcase
Fireside Chat:
The Art of Visionary Hospitality
Intelligence Talk:
Travel Trends Impacting the Sector Today and Tomorrow
The Global Talent Landscape:
Regional Human Capital Demands & NextGen Dubaians
Franchise Models:
A Barrier to Sustainable Hospitality—or a Catalyst for Change?
Negotiating With Operators:
Mastering Contract Structures for Maximizing Returns
Derisking Investment Through Social Impact
Hospitality Meets Tech | Pitch Session
The Future of Hospitality Management:
From White Label Operators, Franchising, to Traditional Management Agreements
Country Pavilion Showcase
Brand Bias vs. Local Expertise:
Choosing the Right Operator for Maximum Success
Tokenization & Digital Assets:
Transforming the Future of Real Estate With Blockchain
Deal of the Year Showcase:
Global Hospitality Projects Revealed
Managing Development Costs and Risks:
Navigating Escalating Expenses and Ensuring Financial Viability
Reimagining Hotels & Resorts:
The Fusion of Wellness, Fitness, and Entertainment
The Rise and Evolution of the Midscale Hotel Segment
FHS Evening Reception
Wednesday 29 October
“Hybrid Lives” – The Big Shift and Vision of Future Spaces
Net Positive Solution Labs Powered by World Sustainable Hospitality Alliance
The Hospitality Playbook of the Future:
Adapting to Evolving Consumer Expectations
The Rise of Experiential Hospitality:
Blending Culture, Culinary, and Community
Private Rentals:
Navigating Regulation, Community Impact, and Local Housing Markets
AI in Dining:
How Automation Is Shaping the Future of Restaurant Experiences
Investing in Mixed-Use Real Estate:
Strategies for Maximizing Value in Modern Developments
The Future of F&B Concepts – AI-Driven Dining, Cloud Kitchens & Standalone Restaurant Models
The Future of Student Accommodation:
Trends, Investment, and Innovation
Branded Residences:
Growth Strategies, Market Differentiation, and Overcoming Operational Challenges
Cultural & Localized Dining Experiences:
Elevating Hotel Dining Beyond the Generic
Maximizing ROI on F&B Venues:
Insights and Case Studies From Global Operators
TenX Leadership Talk
Closing Plenary:
The Road Ahead for Global Hospitality
Closing Plenary
Luncheon
Welcome & Insights Into This Booming Asset Class
Net Positive Solution Labs Powered by World Sustainable Hospitality Alliance
Branded Residences Uncovered:
Global Performance Review & Insights
Fireside Chat:
The Future of Branded Residences – An Investor’s Perspective
The Real Deal:
Unpacking the Financial Realities
The Evolving Buyer Profile:
Who Is Investing in Branded Residences?
World Sustainable Travel & Hospitality Awards
Terra, Expo City, Dubai