Lena is a Creatrix at Barriya. Mazing in between trees with her head in the clouds since childhood, then later in life gaining practical experience in crafting strategies, product development, and creative thinking—mostly within the tourism, hospitality, and sustainability sectors. Her current focus is within the landscape of creative wellness.

At Barriya, Lena uses nature as the main tool to craft Saudi herbal-based products combined with experiential creative wellness. She helps hospitality providers get clear on their why and what they want to create—to stand out by creating the work that matters most.