27-29 OCT 2025
Madinat Jumeirah, Dubai
Shaza Hotels
Shaza Hotels is a leading independent hotel management company that has set itself apart from the fold. Owned by Barwa Investments, Shaza has a strong presence across GCC, including Saudi Arabia, Oman, Bahrain and Qatar. Shaza is also set to open new hotels in Turkey, USA, UAE, Egypt, Indonesia and more, with its unique Arabia hospitality, inspired from the cultures of Silk Route.
Shaza means fragrance. A fragrance carried on the Eastern wind bearing news of an East reinterpreted in a luxurious and contemporary setting. Its well travelled silk and spice routes brought together the best of men and women – adventurers, wayfarers, and seekers of knowledge.
Shaza is the answer to the world’s new-found propensity towards authenticity, genuine experiences, discovery and personal well-being. Additionally, Shaza is also the first international company that caters to Halal-conscious owners and guests. Shaza is also the only international brand that operate upscale and luxury hotels exclusively under a non-alcohol policy.
The company operates under three distinctive brands, targeting various target audience:
- Shaza Hotels, the luxury brand, launched in 2010 with the opening of Shaza Al Madina.
- Mysk by Shaza, the upscale lifestyle brand, created in 2016 and launched in 2017 with the opening of Mysk Al Mouj in Muscat.
- We have prestigious partners that bring large capabilities to our operations despite our small size. This include Global Hotel Alliance as our distribution system and loyalty programme partner with 25+ million members world wide.
Welcome to Shaza & Mysk By Shaza!