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Branded residences are gaining strong momentum in Saudi Arabia’s real estate sector, with 68% of expat buyers surveyed saying they are likely to purchase a branded residence in the Kingdom. Millennials are leading this demand, and hotel-branded residences are their top choice—especially among high earners with household incomes above SAR 40,000 per month.

As Saudi Arabia continues its urban and hospitality transformation, this emerging asset class offers strong potential for investors and developers looking to meet evolving lifestyle expectations.