Profile

Natasha Martin

Director, Visitor Experience – Nature Reserve
NEOM

Natasha is a tourism expert that specializes in early-stage adventure and responsible tourism development. She has over fifteen years experiences across 30 countries, typically frontier and niche destinations including Saudi Arabia, Nepal, Greenland, and Namibia. She holds a Masters in Tourism Administration from The George Washington University. Natasha is currently the Director of Visitor Experience at the NEOM Nature Reserve where her main objective is to ensure that tourism is a tool for conservation. This includes designing and employing innovative destination management solutions, developing nature-positive and meaningful experiences and assets, and attracting tourists keen to explore the incredible array of opportunities that conservation tourism has to offer.