James leads the Think Hospitality team who through their bases across Europe and the Middle East accelerate the growth of restaurant brands & maximise the food and beverage opportunity for retailers, hoteliers and property developers.

He is a leading name globally in hospitality growth, marketing & brand strategy, he has been an executive, board member, investor and consultant in the hospitality and restaurant technology sectors for the past twenty years, having worked with more than 80 hospitality brands in dozens of countries, from independent Michelin starred restaurants to leading restaurant brands, international hotel companies, contract caterers and investors.

He is regularly called upon for industry foresight, as a commentator, writer, speaker & facilitator; being featured by the BBC, New York Times, The Guardian, Wall Street Journal, LBC, ITV, Al Jazeera & Radio Australia.

His brand experience includes Just Eat Takeaway, Sodexo, Compass Group, Krispy Kreme, Costa Coffee, Diageo, AMREST, Jamie Oliver Group, Wagamama, Sysco, Greene King, Gleneagles, Big Table Group, Greggs, Pret, IHG, Fairmont Hotels & Resorts, Hilton Hotels & Resorts, Hyatt Hotels & Resorts.