In this episode of the FHS Podcast, Jonathan Worsley sits down with Maud Bailly, CEO of Sofitel, Sofitel Legend, MGallery, and Emblems. Maud shares her inspiring journey from serving the French government to spearheading Accor’s luxury portfolio. The conversation explores her leadership philosophy rooted in pragmatism and emotional intelligence, the revival of Sofitel’s brand identity through French zest and local culture integration, and bold sustainability goals like 100% eco-certification by 2025. Maud also highlights the importance of storytelling in ESG, the drive for gender diversity in leadership, and how Sofitel is adapting luxury experiences to Saudi Arabia while staying true to its values.