PitchPoint

Event Format

One of the latest features of FHS World 2025, PitchPoint is designed to connect hospitality brands and tech startups with investors seeking to scale innovation in the sector. It replaces the traditional startup contest with a focused, deal-driven format to create meaningful business opportunities and match hospitality startups with the right set of Investors.

All applicants are required to complete the application form attached at the end of the page. Shortlisted applicants will receive a complimentary pass to FHS World 2025 and the opportunity to pitch to a panel of investors. Each finalist will have 5 minutes to present their brand, followed by a 10-minute Q&A session with the panel.

Applications close on 30th September 2025.

Pitch Categories:

1. Tech Startups

Hospitality-tech startups transforming operations and elevating guest experiences with innovative, technology-driven solutions.

Tech startup pitches will take place on 27th October 2025.

2. Established Brands Seeking MEA Market Entry (No Current MEA Presence)

Hospitality brands operating in other regions (Europe, Asia, Americas, etc.) with no active projects, properties, or partnerships in the Middle East or wider EMEA region. Eligible brands must have:

• A clear intention and strategy to enter the region within the next 12–24 months

• An active search for investment, operating partners, or regional developers