PitchPoint

Event Format

One of the latest features of FHS World 2025, PitchPoint is designed to connect hospitality brands and tech startups with investors seeking to scale innovation in the sector. It replaces the traditional startup contest with a focused, deal-driven format to create meaningful business opportunities and match hospitality startups with the right set of Investors.

All applicants are required to complete the application form attached at the end of the page. Shortlisted applicants will receive a complimentary pass to FHS World 2025 and the opportunity to pitch to a panel of investors. Each finalist will have 5 minutes to present their brand, followed by a 10-minute Q&A session with the panel.

Applications are now closed for 2025.

Pitch Categories:

1. Tech Startups

Hospitality-tech startups transforming operations and elevating guest experiences with innovative, technology-driven solutions.

Tech startup pitches will take place on 27th October 2025.

2. Established Hospitality & Lifestyle Brands Seeking MEA Market Entry (No Current MEA Presence)

This category features established hospitality and lifestyle brands from other regions (Europe, Asia, the Americas, etc.) that currently have no active projects, properties, or partnerships in the Middle East or wider EMEA. Eligible entrants may include hotels and resorts, glamping and nature lodges, hostels and budget lifestyle concepts, co-living and co-working spaces, as well as other innovative accommodation models.