Startup Zone at FHS World 2026
Join the FHS World Startup Zone and plug directly into the region’s fastest‑growing hospitality and F&B ecosystem. Whether you want to pitch, network, or showcase your product, there’s a pathway for every founder. Choose the path that fits your growth goals!
Application deadline: August 22, 2026
Startup Den Competition
Step onto the main stage of hospitality innovation.
The Startup Den Competition is your chance to pitch live in front of investors, hotel and F&B leaders, and industry decision‑makers at FHS World 2026.
- Pitch your startup to a curated panel of investors and executives
- Get real‑time feedback from regional and global hospitality experts
- Gain visibility across the FHS community, media, and partners
- Compete for potential pilot opportunities, partnerships, and investment interest
Startup Den Eligibility Criteria:
We’re looking for hospitality and F&B innovators ready to pitch. To apply, your startup must meet the following criteria:
- Operate in hospitality/F&B tech (hotel tech, restaurant tech, delivery, cloud kitchens, guest experience, etc.)
- Based in the Middle East or actively targeting MENA expansion
- 2–50 employees
- Annual revenue up to $3M (pre-revenue welcome with live MVP/pilots)
- Raised upto $2M total funding (bootstrapped, pre-seed, seed, early Series A all eligible)
Winner Gets:
- Curated meetings with VCs and Investors
- A complimentary pass to one 2027 FHS event of your choice
Please note: If your startup does not qualify for Startup Den, our decision-making committee may offer you the option to purchase a discounted Startup Pass or secure a Startup Booth, depending on your startup’s eligibility and fit for the programme.