Profile

Gerald Lawless

Ambassador
World Travel & Tourism Council

Gerald Lawless started his career with Forte Hotels which culminated in him setting up and growing Forte’s operations in the Middle East. After a 23-year career with Forte Hotels, he joined Jumeirah in 1997 and helped establish it as one of the premier luxury hotel brands in the world. Taking on the challenge of launching Burj Al Arab, the world’s most luxurious hotel, after the successful introduction of Jumeirah Beach Hotel to an eager travelling public, he went on to become President and Gro