Profile

Yasser Ahmed

Chief Executive Officer
Action Hotels Limited

Yasser Ahmed is the CEO of Action Hotels, overseeing a portfolio of 14 internationally branded properties across the Middle East and Australia. With over 25 years of multicultural - multiband hospitality leadership experience backed by Swiss hotel management training, Yasser has driven strategic transformation, operational excellence, and commercial growth across multiple brands including Hilton, Holiday Inn, Novotel, and Mercure. His expertise spans business development, revenue strategy, and multi-unit operations. Prior to becoming CEO, he served as COO and Director of Operations. Yasser’s innovative approach continues to shape the future of midscale and upscale hospitality in the region & company.