Profile

Peter Daire

Senior Executive Advisor, Sports Consulting
PwC Middle East

Peter is a sport business leader, working for PwC Middle East in the Destinations team. For the previous ten years he was Founding Partner of sports business consultancy Six Sport. Prior to that he spent seven years as Global Head of Sponsorship at The FA and before that with Sky Sports. Overall, Peter has 25 years of commercial, marketing and business transformation experience from strategy development through to execution, working with sports teams, federations, governing bodies and brands.