Profile

Roi Ariel

General Manager
Global Sustainable Tourism Council (GSTC)

Roi Ariel has been focusing on responsible travel and sustainable tourism for more than a decade. In his role as the General Manager of the GSTC, Roi oversees the organization's memberships, partnerships, communications, and operations. This includes working closely with key governmental agencies and influential companies to mainstream and promote adherence to sustainability standards in travel and tourism - from the large OTAs to small and large hotel brands. In the past, he worked with UN-ESCAP researching sustainable development and green growth in Southeast Asia, and on sustainability issues with the Pacific Asia Travel Association (PATA) among other things. Roi also mentors young tourism professionals, sits on expert panels, and a judge for sustainability awards.