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27-29 OCT 2025
Madinat Jumeirah, Dubai

FHS 2024 Themes

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Global Investments

Global investments shape the future of hospitality. With Country Pavilions, the industry will be able to dive into the trends, opportunities, and strategic decisions driving investment in key markets, setting the stage for sustained industry growth at FHS World 2024.

Global Investments Sessions
  • Building the Future: The Changing Face of Market and Investor Growth in The Maldives
  • Building the Future: The Changing Face of Market and Investor Growth in The Maldives
  • Invest in Morocco: Showcasing Unique Hospitality Projects
  • Future-Proofing Hospitality: The Evolution of People and Spaces
  • Spotlight European Hospitality: 2024, the Turning Point for Transactional Activity
  • Insights into Africa's Dynamic Investment Landscape
  • European Hospitality Revival: Creating Investment Opportunities in Mature Markets
  • The Global Geopolitical Landscape and its Influence on the Hospitality Industry
  • What Are the Numbers Telling Us? A Look at Hotel Performance From a Global Perspective
  • Leveraging Global Opportunities in Today’s Competitive Business World
  • Capital Talks: Global Investment and the Allure of the Hospitality Industry
  • Beyond Borders: Strategic Fund Structuring for Cross-Border Investments to transform the Global Hospitality Landscape
  • Tourism 2.0: Transforming Destination Investment into an Unmatched Opportunity
  • Who’s Really in Charge? The Hidden Power of Third Party Management in Hospitality
  • The Future of Hospitality Management: From White Label Operators, Franchising, to Traditional Management Agreements
  • Global Insights: Aligning Growth Strategies for Asset Owner Success
  • Emergence of Real Estate Investment Trusts in the Middle East
  • The Hotel of the Future
  • Serviced Residences Reimagined: A New Era of Accommodation
  • Capitalizing on the Alternative Accommodation Boom: Unveiling Realities and Global Trends
  • Luxury Fashion Brands in Real Estate: Crafting Spaces of Elegance
  • Branded Residences: A New Era in Real Estate Investment

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Projects & Destinations

Learn about the big projects and destination tourism initiatives redefining the global hospitality landscape. Our event features focus on this theme to highlight development strategies and market trends that are creating the next generation of must-visit locations.

Projects & Destinations Sessions
  • The Future Growth of Tourism in Dubai: Harnessing Innovation, Sustainability, Accessibility and Leadership
  • From Boom to Doom and Gloom – Overtourism’s Deja Woes
  • Building the Future: The Changing Face of Market and Investor Growth in The Maldives
  • TenX Leadership Talk: Building Tomorrow's Foundation for the Future of Travel
  • Invest in Morocco: Showcasing Unique Hospitality Projects
  • Future-Proofing Hospitality: The Evolution of People and Spaces
  • Spotlight European Hospitality: 2024, the Turning Point for Transactional Activity
  • Master Planning for Transformative Hospitality and Destination Investments in Shifting Sands
  • European Hospitality Revival: Creating Investment Opportunities in Mature Markets
  • Resilience Strategies: Building Anti-Fragile Hospitality Investments in Resort Destinations
  • The Global Geopolitical Landscape and its Influence on the Hospitality Industry
  • What Are the Numbers Telling Us? A Look at Hotel Performance From a Global Perspective
  • Balancing Growth: Integrating Tourism in Government Policy-Making to Tackle Overtourism and Other Key Challenges
  • Saudi Vision 2030: Reimagining Hospitality
  • Beyond Borders: Strategic Fund Structuring for Cross-Border Investments to transform the Global Hospitality Landscape
  • Emerging Lifestyle Brands: Bridging Luxury and Midscale Markets with Locally Inspired Experiences in New and Established Destinations
  • Invest in Italy: Showcasing Unique Hospitality Projects
  • The Hotel of the Future
  • New Horizons Ahead: Trends and Developments in Tomorrow’s Designs
  • Hospitality in Saudi Arabia: Aligning with Vision 2030 for a Sustainable Future
  • Serviced Residences Reimagined: A New Era of Accommodation
  • Capitalizing on the Alternative Accommodation Boom: Unveiling Realities and Global Trends

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Wellness & Medical Tourism

Dubai's broader tourism strategy aims to attract 500,000 medical tourists by the end of 2025. This niche is brimming with potential but what is required to truly leverage its benefits and popularity? We will delve into innovations that are redefining health-focused travel, making it a cornerstone of the global hospitality landscape.

Wellness & Medical Tourism Sessions
  • TenX Leadership Talk: Harmony in Health - Integrating Wellness, Medical Innovations, and Hospitality
  • The Future of Wellness: Brand Challenges and Opportunities

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Branding Strategies

The hospitality industry is a crowded marketplace like any other. Effective branding is crucial to survive. This theme focuses on the strategies that build powerful brands, creating a legacy and driving loyalty in the competitive hospitality sector.

Branding Strategies Sessions
  • Emerging Lifestyle Brands: Bridging Luxury and Midscale Markets with Locally Inspired Experiences in New and Established Destinations

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Sustainability & Innovation

Exploring the intersection of sustainability and innovation, with this theme we aim to highlight how cutting-edge solutions are being implemented to meet the growing demand for eco-friendly practices. FHS World 2024 will deconstruct their growth trends, demand and integration from a dynamic perspective.

Sustainability & Innovation Sessions
  • The Future Growth of Tourism in Dubai: Harnessing Innovation, Sustainability, Accessibility and Leadership
  • Innovations and Trends Shaping the Future of Mobility
  • Decarbonisation and the Pathway to Net Zero – Start with the Data!
  • Net Positive Hospitality: Can Hotels Achieve True Net Positive Hospitality or is it Just a Marketing Ploy
  • Sustainable Hospitality Challenge
  • Balancing Growth: Integrating Tourism in Government Policy-Making to Tackle Overtourism and Other Key Challenges
  • A Global Perspective: UN Tourism's Role in Addressing Sustainable Growth in Travel
  • Saudi Vision 2030: Reimagining Hospitality
  • Leading with Purpose: Commitment to People, Planet and Profit
  • The Hotel of the Future
  • Greening Hospitality: When ESG Law Compliance Impacts Your Hotel Real Estate Value
  • Journey to a Sustainable Tourism Future: Paving the Way for Eco-Friendly Travel
  • New Horizons Ahead: Trends and Developments in Tomorrow’s Designs
  • Hospitality in Saudi Arabia: Aligning with Vision 2030 for a Sustainable Future
  • Bridging the Gap: Integrating SDGs into Core Business Strategies for Sustainable Success

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Technology & AI

Technology and AI are transforming hospitality at every level. Join us to examine the latest advancements, from AI-driven customer service to smart hotel management systems, and how they are revolutionising guest experiences, hotel properties and hospitality investments.

Technology & AI Sessions
  • The World's First AI-Created Restaurant
  • Beyond the AI Hype - An Interactive Workshop with Practical Problem Solving Demos
  • UN Tourism Women in Tech Start Up Competition Semi Finals
  • Back to Basics: Addressing Key Bottlenecks in Hospitality Innovation Before Advancing to Advanced Technologies
  • Cyber Resilience in Hospitality: Future-proofing your Data
  • From Search to Stay: Enhancing Booking Tech for a Seamless Guest Journey
  • RevoluationAIsing Tourism
  • Disrupting the Market: How AI in the Hospitality Industry Is Changing the Game?
  • Digital Transformation - The Future of Design and Customer Experience

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Branded Residences

The Branded Residences sector is expanded exponentially. As part of our agenda and the Branded Residences Forum, we're focused on covering the strategies behind their success. FHS World is the place to be to discover on how they combine the prestige of renowned brands with the comforts of home to create unparalleled residential experiences.

Branded Residences Sessions
  • Welcome to the Branded Residences Forum
  • Setting the Stage - Introduction to the Branded Residences Forum, Industry Overview, Key Insights, Concepts & Trends
  • Unpacking the Benefits of Branded Residences for Investors
  • From London to Dubai - Perspectives from a Pioneering Developer on the Future of Branded Living in the World's most Dynamic Market for Branded Real Estate
  • Operator Perspective - A Look at How Leading Operators of Branded Residences View their Relationship With Development Partners and Homeowner Communities
  • Coffee Break
  • Marketing Case Studies - Short Presentations by Leading Marketing Professionals Who Have Helped Drive the Success of Branded Residence Projects
  • Legal Structures: Protecting Interests of Investors, Purchasers & Brands
  • The Leading Edge of Global Residential Markets - Examining The Role of Innovation, Architecture and Design in Branded Residence Projects
  • Structuring Rentals Programs to Appeal to Buyers, While Protecting the Interests of Hotel Owners & Developers
  • Strategies to Drive the Development and Operation of Sustainable Homeowner Communities that Deliver on Health and Wellbeing Objectives
  • Making Standalones Work - Bringing the Brand to Life in the Absence of a Co-Located Hotel
  • Shared Ownership in Dubai and Across Region. Is the Promise of Vacation Ownership, Fractional and Private Residence Clubs about to be Realized?
  • Future Telling – What Shapes and Forms will Branded Residences Take in Coming Years

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Restaurant Investment

Investing in the future of dining, this theme focuses on the opportunities and challenges in the restaurant sector, from emerging trends to the business models driving growth in a rapidly evolving market.

Restaurant Investment Sessions
  • The World's First AI-Created Restaurant
  • The World's First AI-Created Restaurant In Action
  • Driving strategic decisions making for hotels through bespoke F&B data
  • Unlocking F&B Success: Boosting Hotel Real Estate Value with Effective Third-Party Outlet Agreements
  • The World's First AI-Created Restaurant Revealed
  • Beyond the Plate: Culinary Experiences as a Pillar of Destination Tourism
  • Bridging the Gap: Integrating SDGs into Core Business Strategies for Sustainable Success
  • Hoteliers Are From Mars, Restauranters Are From Venus: Why Hoteliers Can’t Run Restaurants?

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Women Leadership

Join us in creating a better and stronger future as we concentrate efforts on advancing women in hospitality. We want to highlight the impact of women leaders in hospitality and facilitate more women leaders to break past the 'broken rung'.

Women Leadership Sessions
  • Empowering Connections: Networking Session
  • Unveiling the Invisible: Women and Implicit Bias in Leadership.

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Education Investment

Investing in education is investing in the future. FHS World will focus on the critical role of education in hospitality, from talent development to leadership training, ensuring the industry's continued growth and success.

Education Investment Sessions
  • Sustainable Hospitality Challenge
  • Global Expertise, Local Talent: Hospitality's Balancing Act

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Green Construction & Smart Cities

Pioneering the future of urban living, our agenda will dive into the nuances of integrating green construction and smart technologies. Green construction has kickstarted the transformation of cities into sustainable, intelligent environments that enhance the quality of life and drive long-term growth. Join us to explore how this change is adapted by the hospitality industry.

Green Construction & Smart Cities Sessions
  • The Future Growth of Tourism in Dubai: Harnessing Innovation, Sustainability, Accessibility and Leadership
  • Future-Proofing Hospitality: The Evolution of People and Spaces
  • Decarbonisation and the Pathway to Net Zero – Start with the Data!
  • Greening Hospitality: When ESG Law Compliance Impacts Your Hotel Real Estate Value
  • New Horizons Ahead: Trends and Developments in Tomorrow’s Designs

Go to Agenda